SEO Dos and Donts

If you are new to the world of optimization, then you need to keep one thing in mind. You need to ensure that you are not in Google’s naughty list. You are bound to get trapped if you are either using unethical means to get the top rankings or if you are overdoing Search Engine Optimization techniques to get in the Google’s search engines.

We will talk about some misconceptions relating to SEO to give you a peep into how Google’s search engine works.

Untruth No 1 – Keyword stuffing: Adding too many keywords inappropriately will help you rank better on Google.
Truth for No 1 – Keywords help Google to trigger your website but adding too many keywords can backfire your website. Only if you are using appropriate keywords and adding them at relevant places, you are bound to get results. Also, keyword density is another important factor when it comes to SEO.

Untruth No 2 – Writing unique and engaging content is the sole key to ranking high in search results.
Truth No 2 – Writing attractive content is indeed an important ranking factor but it doesn’t mean that it can be the only criteria to help you rank high. It is not the ONLY ranking factor which determines your position on Google search results.

Untruth No 3 – Paid ads help you to rank high in search results of Google.
Truth No 3 – Paid ads are not necessarily going to help you rank high in Google search engines. It is often claimed that running a Google Adwords campaign can boost your SEO rankings. However, this myth doesn’t hold true. However, we cannot deny the fact that PPC ads can help you connect with wider online audience.

Untruth no 4 – If you are willing to burn a big hole in your pocket, you can rank high in Google search results.
Truth no 4 – It is a sheer misconception that if you are running money advertising campaigns and investing a lot of money then you get an advantage over others. Google never considers money as a factor when it comes to organic search results.

Untruth No 5 – Adding a URL in irrelevant places can increase the back link count and in turn would give a boost to your website ranking.
Truth No 5 – Creating too many backlinks can have a detrimental effect on your website. Spammy back link tactics can affect your website majorly.

Untruth NO 6 – Frequently changing images on daily basis will help you rank higher in search engines.
Truth no 6 – Alt Tag is the focal point when it comes to image optimization. It is one of the important aspects which you need to take care of. Don’t experiment too much when it comes to images.

Untruth No 7 – A long domain name would help you rank high in search results.
Truth No 7 – Short URLs are preferred by Google search engines. The simple reason is that they are crisp and precise. Longer domain names may not create the same effect as shorter URL’s.

There are way too many myths when SEO is concerned. We talked about some of the most widespread myths. Here is an ultimate guide to understand which of the following factors can make you a part of naughty list criteria of Google. You might yield temporary results by getting ranked for a short time but it won’t last for long.

  • Hiding content
  • Frequent and aggressive use of keywords in the content
  • Purchasing a lot of back links to the site
  • Increased Bounce rate
  • Duplicate content
  • High response time of the site
  • Fake customer reviews and feedbacks
  • Highly spun articles which are misleading
  • Becoming a member of wrong link directories

There are hundreds of ranking factors for SEO. It is a tedious process to get your website ranked with just unique content and tons of images. SEO is much more than that. You need to know 7 Advanced SEO Techniques to Double your Website Traffic.

Quick Tips which can Help You Stay Out from Google’s Naughty List

  • Avoid Keyword Stuffing.
  • Avoid Backlinks from low-quality sites / unrelated content to your website.
  • Avoid Duplicate Content.
  • Avoid Usage of Paid Links.
  • Avoid Link Exchange.
  • Avoid Placing fake address/contact details on your website.
  • Avoid the slow loading of web pages ( Check your website Speed – )
  • Avoid Negative reviews ( More Negative Reviews can affect your website ranking and brand name )
  • Avoid your website from getting blocked from any browser or search engine (i.e. Google / Chrome )
  • Avoid Pogo-Sticking
  • Avoid High Bounce Rate
  • Avoid Broken Links
  • Avoid the Bad Navigation