In a world where digital marketing plays a crucial role in our lives, businesses trust them to grow substantially online. Digital marketers develop strategies and create plans to win the put the business close to the eyes of potential customers and win their hearts. A good plan with a flawed marketing strategy can be catastrophic. Digital marketing works differently for different genres and different people. Listed here are a few trends that will no more be in the picklist of the latest digital marketing trends for online domination of 2019 and beyond.
1. Spamming your customers
Email subscribers are considered highly engaged audiences. But many business owners spam their customers by inundating them with long emails without any strong sketch. This freaks up the customers. Have a timeline, purpose and tactical approach to send emails. Focus the right audience and use some interactive features to make them open your mail and respond to it. Try to make interactions through emails instead of just sending unplanned emails.
2. Posting much content
Many marketers think that the more content they post, the more will be their reach. But they couldn’t be more wrong. Of course long content help in improving the traffic and growing the ranking, but this doesn’t mean that you can ditch quantity over quality. The quality of the content means a lot to engage your audience and win their hearts. Google now focuses on quality content with more relevant keywords to rank your site. Therefore, what you’re sharing is more important than how many times it’s been shared.
3. Sharing plagiarized content
Having talked about avoiding too much posting on social media channels, it is also equally important to ensure that every piece of your content is unique. Many social media platforms have recently changed their algorithms that prioritize original, unique content over other plagiarized content. They are also prioritizing content that is highly engaging with more likes and comments. So, if you’re sharing something on social media ditch dull sentences and make use of snappy writing along with eye-catching images, videos, or graphics.
4. Text-based content
After knowing the potency of unique content, it is also equally important to know how much text to be used to put your content on the website, blogs, or other sites. Most of them use only text to deliver their content. Now it is time to turn your attention to a more recent trend – video content. You can also use other forms of content like Infographics, GIF, audios, and memes. They prove to be more effective than the “only-text” content. It lures the attention of the audience and compels them to take the required action. So, try to be succinct, use other formats than text, and augment your visibility. You can contact a reputed digital marketing company to get ideas on this. They know all the nuts and bolts of this recent trend.
5. Disregarding engagement
You should always remember that businesses happen with people and not with machines. Getting connected to your viewers in a more personalized way is the best way to convert them into your customers. Responding to comments on social media, incorporating chat feature on your site, and adding a question and answer session to your page are all a few ways through which you can engage with your audience and earn their trust. This could also help you maintain a good reputation.
The bottom line
Digital marketing is dynamic and even well-established tactics go out of trend someday. Therefore, it becomes crucial to stay updated with the latest digital marketing trends for online domination.